Personal profile
Research interests
- Self-sovereign identity & decentralized identifiers
- Human representation in immersive environments
- Visual & narrative methodologies
Personal profile
My research examines the impact of digital innovation on individuals, markets, and society. I am particularly interested in the use of personal data—commercial and otherwise—and how those practices shape personal identity in physical/digital hybrid environments. Research programmes incl. work on self-sovereign identity & decentralised identifiers, human representation in immersive environments, and visual & narrative methodologies.
Research students
I am currently open to supervising PhD students interested in digital innovation / digital marketing related to one or more of the following topics:
- Digital identity / self-sovereign identity
- Human representation in digital environments
- Visual and narrative methodologies
- Other ideas related to current/previous projects
External positions
Director, Association for Survey Computing
2023 → …
Secretary, The Macromarketing Society
2016 → 2025
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 4 Quality Education -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 17 Partnerships for the Goals
-
Materializing design fictions for metaverse services
Lycett, M., Meechao, K. & Reppel, A., 6 Jan 2024, Hawaii International Conference on System Sciences (HICSS)*.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile113 Downloads (Pure) -
Humans in (digital) space: Representing humans in virtual environments
Lycett, M. & Reppel, A., 6 Jun 2022, AVI 2022: Proceedings of the 2022 International Conference on Advanced Visual Interfaces. Association for Computing Machinery (ACM), p. 1-5 5 p. 28Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile189 Downloads (Pure) -
Digitization and consumer choice
Reppel, A., 2023, The Routledge Companion to Marketing and Society. Kubacki, K., Parker, L., Domegan, C. & Brennan, L. (eds.). 1 ed. London: Routledge, p. 41-54 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
-
Facilitating generative AI literacy in the face of evolving technology: Interventions in marketing classrooms
Beninger, S., Reppel, A., Stanton, J. & Watson, F., 18 Feb 2025, In: Journal of Marketing Education. 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile35 Downloads (Pure) -
Materialising design fictions: Exploring music memorabilia in a metaverse environment
Lycett, M., Cundle, M., Grasso, L., Meechao, K. & Reppel, A., 25 May 2025, (E-pub ahead of print) In: Information Systems Journal. p. 1-17 17 p.Research output: Contribution to journal › Article
Open Access
-
CoSTAR: National R&D Lab for Creative Industries
Woolard, A. (PI), Bennett, J. (PI), Ganz, A. (CoI), Richardson, P. (CoI), Parker-Starbuck, J. (CoI), Dalton, P. (CoI), Lycett, M. (CoI), Reppel, A. (CoI), Duarte Marques Barreiro, N. (CoI), Strange, N. (CoI), Saunders, W. (CoI) & Bowman, A. (CoI)
Arts & Humanities Research Council AHRC
1/10/23 → 31/03/29
Project: Research
-
Trading Music Memorabilia in the Metaverse
Lycett, M. (PI) & Reppel, A. (CoI)
1/10/22 → 30/09/23
Project: Research
Activities
-
Association for Survey Computing (External organisation)
Reppel, A. (Participant)
2017 → …Activity: Membership › Membership in special-interest organisation
-
The Macromarketing Society (External organisation)
Reppel, A. (Participant)
2016 → …Activity: Membership › Membership of research network
-
-
39th Annual Macromarketing Conference
Bradshaw, A. (Chair), Reppel, A. (Chair) & Laamanen, M. (Organiser)
2 Jul 2014 → 5 Jul 2014Activity: Participating in or organising an event › Participation in a conference
Prizes
-
College Teaching Prize: Excellence Commendation
Reppel, A. (Recipient), 2019
Prize: Prize (including medals and awards)
-
-
-