Organisation profile
Organisation profile
The Marketing teaching and research group at Royal Holloway consists of 20 full time academic staff teaching a wide range of specialist under-and postgraduate courses. We are consistently ranked in the UK's top ten university marketing departments. We publish our research in the world's leading academic journals and we engage with industry and public bodies on matters of strategy and policy. Colleagues in the group hold editorial positions with many major journals and academic publishers, and our researchers are actively involved with the School's major Research Centres. The topics we teach and research include the following:
- Arts marketing and the cultural industries
- Advertising and marketing communications
- Brands and branding
- Consumer culture theory (CCT) and cultural branding
- Critical marketing
- Service and tourism marketing
- Sociology of food consumption
- Marketing strategy
- Marketing ethics and consumer behaviour
- Marketing and consumer research methods
- Marketing and CSR
PhD supervision
Inquiries for PhD supervision are welcome. Candidates interested in submitting a research proposal for consideration are invited to review the research interests of marketing colleagues on the 'Reseaarchers' tab above.
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Collaborations and top research areas from the last five years
Profiles
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Nisreen Ameen
- School of Business and Management - Digital Marketing, Associate Professor in Digital Marketing
- Marketing
- Gender Institute
Person: Staff - Academic staff, Academic
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Mikael Andehn
- Marketing
- School of Business and Management - Associate Professor
- Centre for Critical and Historical Research on Organisation and Society
Person: Staff - Academic staff, Staff - Administrative staff, Academic
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Dominic Appiah
- School of Business and Management - Lecturer in Marketing (TF)
- Marketing
Person: Staff - Academic staff
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Advertising Practice and Critical Marketing- Adapting to Digitisation
Hackley, C. & Hackley, R., 25 Mar 2026, (Accepted/In press) The Routledge Companion to Critical Marketing Studies 2nd Edition . Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R. (eds.). 2nd ed. Routledge, p. 211-227 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access -
A Tale of Three Worlds: Waiting, Failing, and Trying Again in Messy Fieldwork
Deesilatham, S. & Hosany, S., 2026, (Accepted/In press) The Messy Reality of Fieldwork Across the Social Sciences and Humanities Volume One: Surviving and Thriving in the Face of External Pressures. Carr, N. (ed.). RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Bewitching Consumer Culture: Witchcraft, Feminism and Markets
Stevens, L. & Maclaran, P., 2026, Edward Elgar. 125 p.Research output: Book/Report › Book
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Citizen Researchers Initiative: Tenancy Research Champions.
Hutton, M. (PI)
2/02/26 → 31/08/26
Project: Consultancy
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AI upskilling in the UK’s creative industries: Building inclusive and responsible policy frameworks
Ameen, N. (PI)
1/01/26 → 30/06/26
Project: Knowledge Exchange and Impact
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Carbon Zero Dashboard Initiative
Arruda, T. (PI), Ayikoru, M. (Mentor) & Hosany, S. (Mentor)
13/02/25 → 19/01/29
Project: Research
Activities
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PhD thesis Examiner: "Popular Music in Advertising: The Creative Practitioners’ Perspective"
Hackley, C. (Examiner)
May 2026 → Jun 2026Activity: Examination
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Community-Citizen Social Science Initiative
Hutton, M. (Consultant)
Mar 2026Activity: Consultancy and specialist advice › Consultancy
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Member of the Panel for the Periodic Research Review of Karlstad Business School, Karlstad University, Sweden.
Hackley, C. (Consultant)
17 Jan 2026 → 20 Feb 2026Activity: Consultancy and specialist advice › Written evidence
Prizes
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2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing - Finalist: Rethinking Scarcity and Poverty: Building Bridges for Shared Insight and Impact.
Hutton, M. (Recipient), 2024
Prize: Prize (including medals and awards)
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2024 Royal Holloway College Teaching Excellence Prize – Commendation: Images Matter: Challenging Exclusion via Student-Led Social Purpose Advertising
Hutton, M. (Recipient), 22 May 2024
Prize: Prize (including medals and awards)
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A Special Collection of Destination Marketing and Management Papers
Hosany, S. (Recipient), 2020
Prize: Other distinction