Talking about Strategy: Explorations in the Sociology of Strategising, Henley Business School.

Description

Despite decades of research on strategy, we still know little about what the concept of strategy means to actual strategists. Using a three-stage qualitative design involving interviews with strategy directors and a longitudinal case study of a FTSE-100 firm, we offer three findings about the first-order view of strategy. First, we expose four dimensions of the meaning of strategy: functional, contextual, identity and metaphorical. Second, we conceptualize these dimensions as identity-constructive and contested features of strategy discourse that act as interpretation and resource mechanisms. Finally, through the notion of first-order strategy discourse, we extend strategy-as-practice, discourse and institutional theory literatures.

Period	25 Mar 2010
Event type	Other
Sponsor