NECS Creative Energies, Creative Industries, Università Cattolica del Sacro Cuore

Activity: Participating in or organising an eventParticipation in conference


Genre Transformation Beyond Hollywood

Convenor of Conference Panel at the NECS Conference 2014
Intended as a contribution to the strand ‘Textuality and Formats’, this panel explores how the cultural logic of globalisation has fostered processes of intercultural borrowing and fusion, which have impacted upon the (trans)formation of film genres. The four papers challenge the hegemony of Hollywood genres, by proposing that European and World Cinema and have played an important role in revitalising genres including the road movie, film noir and melodrama. Far from being a one-way process in which Hollywood templates are productively appropriated by ‘the rest’ of the world, increasingly, the multi-sited generic conventions of World Cinema cross over into the mainstream.
Period19 Jun 201421 Jun 2014
Event typeConference
LocationMilan, ItalyShow on map