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Genre Transformation Beyond Hollywood
Convenor of Conference Panel at the NECS Conference 2014 Intended as a contribution to the strand ‘Textuality and Formats’, this panel explores how the cultural logic of globalisation has fostered processes of intercultural borrowing and fusion, which have impacted upon the (trans)formation of film genres. The four papers challenge the hegemony of Hollywood genres, by proposing that European and World Cinema and have played an important role in revitalising genres including the road movie, film noir and melodrama. Far from being a one-way process in which Hollywood templates are productively appropriated by ‘the rest’ of the world, increasingly, the multi-sited generic conventions of World Cinema cross over into the mainstream.