#EUPRERAtalks – PR Higher Education: Quo Vadis?

Description

The university institutionalisation of public relations has been going through a turmoil in the last few years (or even decades). Recent research documents the same trends: the elimination of single honours degrees at UG level and curricular redesign prompted by institutional objectives or priorities. Some of the reasons presented for such drastic changes range from the pressure leaders face, to embedding employability into the curriculum (echoing national governments’ agendas on the matter) or decision-makers’ perception of the dynamics in the practice of public relations.

Tthe present webinar invites EUPRERA members and interested parties into a necessary reflection on the future of PR higher education in the UK.

The following themes are discussed:
- environmental forces for UK PR degrees;
- societal dynamics and the integration of newness in PR degrees (e.g. employability, EDI and AI);
- the role of professional associations and educational committees for the PR curriculum.

Period	5 Apr 2024
Held at	European Public Relations Education and Research Association
Degree of Recognition	International