Coronation Street is Getting a Sainsburys-why product placement could trump traditional TV ads

  • Hackley, C. (Contributor)
  • Rungpaka Hackley (Contributor)

Activity: OtherPublic engagement, outreach and knowledge exchange - Newspaper/magazine


Feature article in The Conversation UK
Period29 May 2024
Held atThe Conversation UK
Degree of RecognitionNational


  • UK TV Product Placement
  • Promotion
  • Advertising
  • branding