Coronation Street is Getting a Sainsburys-why product placement could trump traditional TV ads

Hackley, C. (Contributor)
Rungpaka Hackley (Contributor)

Activity: Other › Public engagement, outreach and knowledge exchange - Newspaper/magazine

Description

Feature article in The Conversation UK

Period	29 May 2024
Held at	The Conversation UK
Degree of Recognition	National

Keywords

UK TV Product Placement
Promotion
Advertising
branding

Documents & Links

Coronation Street is getting a Sainsbury
File: application/vnd.openxmlformats-officedocument.wordprocessingml.document, 19.4 KB
Type: Text

Link to the article

Related content

Projects
UK TV Product Placement
Project: Research

Research output
Unpaid product Placement: The Elephant in the Room in the UK’s New Paid-For Product Placement Market
Research output: Contribution to journal › Article › peer-review