Audience, Users and Producers of public service content’

Description

Public service provisions are going through dramatic transformations as a result of technological developments, policy changes, market pressures and new user habits in the media sectors. A significant part of this transformation is connected to the enhanced and novel roles of audience initiative to use and generate content. The scale and significance of the understanding of the new public service content use is still contested, evidences are often sporadic, case studies are still often isolated. Fundamental questions are still abound: Is the public ready to fulfil roles outlined by the new participatory content use culture? Are public service media organisations, and professionals consider seriously shifting to a radically more demand-oriented mood in the daily practice? How the populist feature of „from below“ user activity would change political discourses and landscapes?

Period	23 May 2012
Event type	Other
Sponsor